Articles
The Smart Business Owner’s Guide to In-store Overhead Messaging
Background Music Strategy 10 Minute ReadThe Smart Business Owner's Guide to In-store Overhead Messagingby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaWalk into any thriving commercial space today, and you'll notice something beyond the carefully curated music playing overhead—strategic, well-timed messages that feel like natural extensions of the brand experience. In-store overhead messaging has evolved far beyond PA announcements and is now an impactful tool to drive sales,...
Music Licensing for Business: The Ultimate Guide
Background Music Strategy 15 Minute ReadMusic Licensing for Business: The Ultimate Guideby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaStreaming your favorite playlist at home is easy. Doing it at your business? That's a different story. And if you skip...
Best Bar Songs of 2025 — By Bar Type
Background Music Strategy 10 Minute ReadBest Bar Songs of 2025 — By Bar Typeby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaMusic can make or break the vibe in a bar. Get it right, and people stay longer, spend more, and come back. Miss the mark, and the...
Guide to Choosing the Best On-Hold Music
Background Music Strategy 10 Minute ReadGuide to Choosing the Best On-Hold Musicby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaSilence on hold can feel like a vacuum. Worse, a jarring or irrelevant soundtrack can make a customer hang up before you can...
What’s the Most Affordable Streaming Service for Business?
Background Music Strategy 10 Minute ReadWhat’s the Most Affordable Streaming Service for Business?by Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaChoosing a music streaming service for your business isn’t just about hunting for the lowest price — it’s...
Can I Play Spotify or Apple Music in My Business?
Background Music Strategy 5 Minute ReadCan I Play Spotify or Apple Music in My Business?by Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaMusic streaming services like Spotify, Pandora, Apple Music, and YouTube have become integral parts of our daily...
Top Rockbot Music Alternatives
Rockbot Competitors 15 Minute ReadTop Rockbot Music Alternativesby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaRockbot offers a unique jukebox-style solution for commercial music streaming. But there are Rockbot music alternatives out there that might...
Reviewing the Top Soundsuit Music Alternatives
Soundsuit Alternatives 15 Minute ReadReviewing the Top Soundsuit Music Alternativesby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaSoundsuit is one choice for background music that can enhance customer experience, boost employee productivity and create...
Top Alternatives to Epidemic Sound
Background Music Strategy 5 Minute ReadTop Alternatives to Epidemic Soundby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaEpidemic Sound provides royalty-free music for businesses, offering a different approach from other business music solutions....
ASCAP Music Licensing for Businesses: A Comprehensive Guide
Background Music Strategy 15 Minute ReadASCAP Music Licensing for Businesses: A Comprehensive Guideby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaFrom the gentle melodies in a café to the energizing beats in a fitness center, the right music can set the...
BMI Licensing for Business Explained
Background Music Strategy 5 Minute ReadBMI Licensing for Business Explainedby Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic MediaTo play music legally in your business, you need to sort out music licensing- a bridge connecting songwriters, composers and...